How Bounce Rates Effect Your Website Or Web-blog Rankings

The bounce rate is defined as the number of visitors who bounce, or leave without visiting another page on the site. Bounce rates are expressed in percent.

Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the search engine.

Your site is up, and your product is out there for the world to see. Before you know it, you have visitors trickling in to see what you have to offer.


Why is my bounce rate so high?

    Your website is visually unappealing

    The visitor didn't find what he or she was looking for.

    The percentage of website visitors who see just one page on your site.

    The percentage of website visitors who stay on the site for a small amount of time (usually five seconds or less).

    The webpage was too difficult to use.

    That is the right question. Your conversion rate is low because majority of people come and leave your website without completing the actions/goals you desired
   
    The people coming to your website aren’t the right people

    You're acquiring the wrong kind of traffic to your page

    You're acquiring exactly the right kind of traffic to your page

    There is no Call to Action
   
    Too Many Calls to Action
   
Types of Bounce Rate

     Bounce rate of a web page = total number of bounces on a page (in a given time period) / total number of entrances on the page

      Bounce rate of a website = total number of bounces across all the pages on the website (in a given time period) / total number of entrances across all the pages on the website (in the same time period).

Why It’s Important to Reduce Your Bounce Rate

    Choose the right keyword to match your content not just attract any visitors

    Create multiple landing pages with unique content and keywords for different types of visitors

    Maintain top rankings for branded terms

   Write attractive useful meta descriptions for search engine users

    Improve targeting od online advertising campaigns



Poor Design is Increasingly Less Tolerable

    Sensible organization
    Good color contrast
    White space
    Larger fonts
    Bullet ed lists
    Large headlines
    Ese good layout
    Quick navigation

Is Your Website Mobile Usable

    Easy to find search content in sections
    Responsive layout for multiple platforms and browsers
    Speed up page-load
    Use little or no self- loading multimedia content.
    Set external links to open in new windows

You Should Probably Avoid Pop-ups

    Don't let ads distract place static ads to sides
    Avoid pop ups
    Avoid self loading multimedia ads

Leverage Internal Search

    Offer a Helpful 404 Page
    Keep it Readable
    Split Up Long Posts
    Can you easily follow your own navigation to your desired goal?
    Do you run into any technical errors?
    Does every link work?

Comments

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